Facebook’s 2014
acquisition of messaging app WhatsApp cost $19 billion when it was
announced. Now the price tag has been bumped up a little more, after
European regulators slapped the company with a €110M (~$122M) fine for
providing “incorrect or misleading” information at the time of the deal.
The European Commission said today
that Facebook told it at that time that it could not automatically
match user accounts on its own platform and WhatsApp — yet the company
subsequently revealed it would be doing just that.
The controversial change to WhatsApp’s privacy policy to share user data including phone numbers with Facebook took place in August last year — and led to widespread condemnation of the privacy U-turn.
In a statement today, the European Commission said: “The Commission
has found that, contrary to Facebook’s statements in the 2014 merger
review process, the technical possibility of automatically matching
Facebook and WhatsApp users’ identities already existed in 2014, and
that Facebook staff were aware of such a possibility.”
This follows a Statement of Objections to Facebook detailing the Commission’s concerns last December.
Facebook responded to the fine with its own statement — claiming it
had made “errors” in 2014 when it made the filing to regulators.
“We’ve acted in good faith since our very first interactions with the
Commission and we’ve sought to provide accurate information at every
turn. The errors we made in our 2014 filings were not intentional and
the Commission has confirmed that they did not impact the outcome of the
merger review. Today’s announcement brings this matter to a close,” it
said.
The EC is not reversing its decision to clear the WhatsApp
acquisition. However it’s clear the region’s regulators are waking up to
the cumulative power of big data holdings. And European data protection
agencies’ fast-flowing objections to the WhatsApp-Facebook data-sharing
quickly led to Facebook suspending these data flows in the region.
In a statement on today’s fine, EU Competition Commissioner Margrethe
Vestager said: “Today’s decision sends a clear signal to companies that
they must comply with all aspects of EU merger rules, including the
obligation to provide correct information. And it imposes a
proportionate and deterrent fine on Facebook,” she added.
The EC further notes that today’s decision is “unrelated to either
ongoing national antitrust procedures or privacy, data protection or
consumer protection issues, which may arise following the August 2016
update of WhatsApp terms of service and privacy policy”.
So while Facebook is claiming the specific matter is closed, it
remains to be seen whether the company will face further regulatory
problems related to its ownership and operation of WhatsApp.
Source: TechCrunch
Niciun comentariu:
Trimiteți un comentariu